F45 Marketing Programs

Marketing your F45 studio - key things to include

Resources / May 25, 2021

Marketing your F45 studio

Marketing your F45 studio can help you drive awareness among new prospects, and help retain your current customers. As we discussed in a previous post, begin with the marketing fundamentals for your F45 studio, including defining your target market and key messages. Once you've done those, you can include some marketing programs specific actions that will help get the word out about your F45 studio. In the previous post, we discussed the value of referral programs and events. In this one, let's take a look at some other marketing programs you can use for your F45 studio.

Marketing for your F45 studio can include content, collaborations, PR, email, and more
Marketing for your F45 studio can include content, collaborations, PR, email, and more

F45 studio marketing programs

1. F45 marketing: Content

There's a reason the saying "content is king" is so prevalant among marketers compelling content is the foundation of your marketing activities. From your Instagram posts to YouTube videos and blog updates, brainstorm with your team how you can deliver regular content across your challens that provides value. And as with so many marketing activities, a plan is essential to keep your efforts on track, even when other things want to take precedence. Think about the following channels and the different content types you can post on them:

  • Blog: Fitness tips & tricks, Employee spotlights, member testimonials, studio news
  • YouTube & TikTok: Workout previews, form tutorials, benefits of HIIT, nutrition tips, studio tours
  • Instagram, Facebook & Twitter: Studio promotions, amenity updates, fitness lifestyle posts, motivational image posts

See F45 social templates

2. F45 marketing: Collaborations

Collaborating with other like-minded organizations can help extend the marketing reach of your F45 studio to their audiences, and provide benefits to your own members too. Savvy F45 operators can look for businesses to partner with for collaborations, offering discounts, promotions or content to each other's audiences.

For example, you could collaborate with a local juice bar for them to offer a discount coupon to your members they benefit by gaining access to your members as potential customers, and you benefit by delivering additional value to your customers' F45 memberships. You could also collaborate with other wellness-oriented businesses, like offering free F45 trial memberships to the customers of a local fitness boutique clothing store. Or you could collaborate with non-fitness organizations, like a local child care center, which can offer mutually beneficial arrangements for both organizations.

3. F45 marketing: PR

Public relations can help spotlight your F45 studio and get your message out to a wider audience. Consider the following activities as you put together the PR part of your F45 marketing plan.

  • Contributed articles. Many media outlets from individal bloggers to local newspapers accept article written by external contributors like you. For them, it's a way to increase the amount of content on their site. For you, it's a great way to get your brand out there. Brainstorm fitness and wellness ideas that will resonate with the publication's audience. To get the writing done, you can try a platform like Upwork or Fiverr too.
  • PR pitches. Consider letting television and broadcast media know about your F45 studio's big events, like grand openings, open houses, and community service projects. They're always looking for business success stories to feature, as well as feel-good stories to end the newscast with.
  • Awards. Applying for local community awards is a great way to highlight the quality programs at your studio. You can also feature awards on your other marketing channels to drive awareness of your studio.

4. F45 marketing: Email & SMS

Offering an email newsletter to your customers is a way to stay top-of-mind with them, and keep them up-to-date on your latest offerings and programs. Software programs like MailChimp and Constant Contact can help segment your audiences and stay compliant with email marketing regulations. The downside to email marketing, however, is that customers may be inundated with email. To combat this, you can consider a text messaging program, where customers opt into SMS messages from your F45 studio to stay on top of events, fitness challenges, and motivational encouragement.

Because it's easier to retain a customer than gain a new one, use customer retention strategies for your F45 studio
Because it's easier to retain a customer than gain a new one, use customer retention strategies for your F45 studio

5. F45 marketing: Customer Retention

Many of these ideas and suggestions have focused on attracting new customers to your F45 studio. It's no less important to keep a customer retention marketing strategy in mind when designing your marketing plans. After all, it's much easier to keep an existing customer than to acquire a new one. With this in mind, think about how you can target the content and channels described in these suggestions to your existing customers, highlighting the benefits and advantages of being a member of your F45 studio.

F45 Marketing

These marketing programs are specific things you can do to drive new leads for your F45 studio, and retain your current customers. By honing in on content (including social content), collaborations, PR, messaging (email and SMS) and customer retention, you can keep your F45 studio as a driving force for fitness in your community.

See F45 templates

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